The Capital Cabal announces the return of the luncheon roundtable discussion series on May 5, 2008. The speaker is Paul Ward and the topic of the event is “Top 10 CRM Mistakes: What to Fix to Grow Your Organization.” We will discuss what non-profit, for-profit and professional association organizations need to avoid in order to implement a successful customer relationship strategy. Peppered with cases of famous successes and stunning disasters, the presentation will be revealing, useful and entertaining.

As essential as CRM is during a strong economy, it becomes critical during challenging economic times. CRM in effect becomes a platform for improved loyalty even when everyone in your sector is under pressure. Paul Ward is a D.C. based business strategy consultant who focuses on CRM for growth-focused enterprises. Paul is Vice President of the CRM Association, a national non-profit of CRM practitioners, vendors, analysts and thought leaders. Paul has lead management strategy seminars in Asia, Europe and North America and is currently partnering with the Greater China executive training program. http://www.capcabal.net/Top10CRM